Ginger beer has seen a surge over the past few years, thanks in no small part to the rise in popularity of the Moscow Mule cocktail. Distinguished by its memorable copper mug presentation, the Moscow Mule has quickly grown to be a standard offering in bars and restaurants around the country. And ginger beer, as a main ingredient, is a must-have for any well-stocked establishment.
Since 1987, Reed’s has been on a mission to return to the roots of craft ginger beer. That is to say, they use real ginger, produce in small batches, and focus on high-quality ingredients.
Real Ginger
One of Reed’s primary features is the use of real ginger as a principal ingredient. For those that enjoy ginger, the identifiable spicy flavor, invigorating properties, and potential health benefits are among the main draws. By focusing on real ginger, and not artificial substitutes, Reed’s can more strongly connect with customers looking for an authentic ginger experience.
Reed’s Ginger Beer uses a Jamaican-style recipe; the hallmark “bite” of the ginger is present upon first taste, but is followed with a smooth finish for balance.
Small Batch Production
In alignment with their craft mentality, Reed’s produces their ginger beer in small batches. Smaller batches allow greater control throughout every step of the process, from recipe to bottle. Reed’s touts this as a factor that allows them to put more care into their offerings, compared to larger-format production.
High-Quality Ingredients
Premium ingredients play a key role in the identity of Reed’s, as well. Central to their brand is the use of a specific variety of ginger, which is only found in the Amazon rainforests of Peru. This unique strain, known for its stronger and bolder flavor, serves as the foundation for Reed’s recipes. This unique type of ginger is also organic and sustainably grown.
Houston’s Has It
Houston’s currently carries two of Reed’s varieties: Extra Ginger Beer and Zero Sugar Extra Ginger Beer. Reed’s Extra Ginger Beer contains double the amount of ginger compared to Reed’s Original. Zero Sugar Extra is a no-sugar, no-calorie offering that uses a proprietary all-natural sweetener in place of cane sugar.
With an emphasis on real ginger, and a product produced with care and top ingredients, Reed’s has established a recognizable brand presence. With the versatility to be used a mixer at the bar, or simply enjoyed on its own, Houston’s is excited to have Reed’s added into our portfolio of valued partners.
