Feeling Tipsy?

Not so many years ago it seemed that we worried about tipping… things like when to tip, who to tip, and how much is a reasonable amount.  For instance, should we add a gratuity when we pick up a gift card from the hostess at a restaurant, or do we tip the waiter who brings us our to-go food?  And how much is customary?  And should we feel guilty for leaving the tip line blank?  And…and…and…

While those questions still linger today, consumers have been hit with a whole new thing to think about:  the use of the iPad POS system with the smart tipping option.

There is some debate as to whether or not this tool is consumer-friendly, server-friendly, or maybe some combination of both.  Servers seem to benefit from the technology because “customers are willing to leave higher tips…because paying on an iPad makes the exchange of money less obvious,” according to researchers.  And there is the fact that the server may be lingering, hovering close-by to assist with the iPad payment process.  While this may seem like a win-win for the employee and the customer (and it probably is a benefit to both parties), some will argue that the consumer is somewhat “guilted” into leaving a higher tip amount because their server is on the lookout.  Others, though, will argue that the server being close by to answer questions leaves a final good impression on the diner, compelling them to leave more money as a gratuity.

And technology makes it easier than ever for customers who aren’t sure the amount to leave by using preset suggestions for gratuities.  On screen, the iPad will likely ask for confirmation of payment, a signature, and a tip amount.  Here is the plus…and it’s a big one!  Gone are those days of having to do math in your head, or trying to figure out what percent you want to give, or arguing with yourself that, “if I give five dollars is that enough of a percentage?”  The only thing that consumers need to do is push a button.

Before you go squabbling about “what if the amount I want to give isn’t on the screen?” let me just tell you that most iPad POS systems have an option to input a personalized amount, or even to opt out of leaving a gratuity altogether.  However, the iPad does not allow a customer to bypass the tip screen; you can’t move on to sign the receipt until you have selected from the menu of options.

And it is here that the benefits to the server become extremely evident.  Customers have an option, yes, but it is a fact that nearly 41% of consumers say that they will leave a larger tip if their server is close by. With the use of iPad POS, the server will be close by, to assist you if necessary.  Their tip is elevated, however slightly.   When given the option to tip 15%, 20%, or even 30-40%, and also to choose a number at will, most consumers will opt to push a single button—likely 15% if service was average, but, wait, there is the server, available to answer all your questions and help you through the process.  And 20% is not that much more out of your pocketbook, and this service at the tail end of your dining experience is leaving you with a good impression of your overall meal…pushing the 20% button isn’t all that much of a stretch.  Done.  Server wins, and you didn’t have to fret too terribly much while making the decision.  You never had to count out an additional couple of dollars from your wallet.  Or think about anything at all. The iPad did it all for you.

So while we may still have to ponder over whether or not we should tip on our carryout items, one thing is becoming clear:  whatever we decide can be done with just the single push of a button.

Have you used the iPad POS system during a night out for dinner?  Tell us about the tipping options and how it affected your choices when choosing a gratuity.

 

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