Now and then, everyone needs a little boost of energy. For some, the convenience of ready-to-drink (RTD) brands outweighs the prospect of an enjoyable flavor, but there’s no doubt that a sizable portion of consumers are willing to take the extra step into their favorite retail shop for something crafted with a little more care. Much like the coffee industry, the desire for a customized, personalized, “the usual” sort of experience is capable of driving a vast share of the energy drink market. It’s about time that someone took notice.

Houston’s is constantly keeping an eye out for products that can make operator’s lives a little easier while improving a customer’s experience. We look for vendors who are introducing bold, new ideas. We believe we’ve found just that with Tsunami Energy Drink.

With over 50 years of experience in the specialty beverage industry, the team at Tsunami has struck the perfect balance between customization and convenience. Its energy drink concentrates have been designed to give consumers more control over the flavor of their beverage while enjoying the same level of energy surge provided by typical convenience store brands. For operators, Tsunami offers a new sale opportunity while keeping the operation process simple.

A few pumps of Tsunami Energy Drink concentrate is all it takes to transform a regular beverage into an energizing, kickstart to the day. Operators will find that the drinks they already provide can easily be paired with Tsunami, as it comes in three different flavors, designed to match the most common flavor profiles.

• Tsunami Red – mixes perfectly with Raspberry, Watermelon, Huckleberry, and Pomegranate
• Tsunami Yella – is awesome alongside Blue Raspberry, Sour Apple, Cherry, Lime, and Coconut
• Tsunami Zero – tastes great with Mango, Peach, Guava, and Pineapple

Fans of energy drinks are likely to notice that Tsunami offers similar flavors to the energy drinks that they already know. The options provided by Tsunami were designed to mimic the flavor profiles of existing brands on the market today, but in a more refined formula to better coexist with the customer’s desired customization.

Aside from its great flavor, Tsunami Zero also boasts itself as sugarless and as a source of as little as five calories. The fact that Tsunami had the foresight to provide this option as part of its debut, shows that the team truly understands the industry. For years, trends have indicated that energy drink consumers are on the lookout for healthier beverage options that still provide a good boost to the system.

In addition to providing beverage options that are good for the body, Tsunami is also dedicated to initiatives that are good for the environment. As a member of the “1% for the Planet” organization of businesses and individuals who have pledged to donate 1% of corporate profits to earth-friendly charities, Tsunami Energy Drink has established a level of commitment to the environment to be proud of. As their products do not require individual aluminum cans or bottles per serving, they also generate less material waste than typical RTD energy options. Additionally, with Tsunami’s bottle pump system, operators will no longer need to worry that a partially-filled can of energy drink needs to go to waste at the end of the day.

By entering the industry through concentrates rather than RTDs, Tsunami has established itself amongst an underserved segment of the energy drink consumer market. Rather than positioning itself to be in direct competition with popular RTD brands, Tsunami has discovered that operators are looking to access the energy drink crowd, and with these easily-operated pump-bottles, there’s no simpler way for anyone to get in on the action.

Houston’s is excited to share with you the energy drink revolution that Tsunami’s product represents. It’s time to get energized about this new opportunity!