Overlooking the Show at NRA 2017

The National Restaurant Association’s Hotel-Motel Show (NRA) is held annually in May, at McCormick Place in Chicago. While the purpose of the show is to offer “everything you need to run a successful restaurant under one roof,” Houston’s uses the show as an opportunity to meet with some of our vendors and discuss new products, customer opportunities, or challenges that our sales teams face while representing the vendor’s products. This is also a chance for us to explore items and vendors that would be completely new to Houston’s, and would benefit from the services we offer not only to them, but their customers as well.

First-time attendees, Amanda Hackathorn and Jennifer Vigil, were given the opportunity to meet with many of our vendors face-to-face for the first time, further establishing the great relationships we strive to build with all of our vendors.  Notable stops at this year’s show included San Jamar to discuss Escali scales opportunities with Kelly Walsch, as well as visits with Thunder Group (Johnny Huang), Urnex Brands (Don Eggebraten and Maria Cleveland), and the mother-daughter team (Jan Murtagh & Shaun DiGruccio) from CDN.

Libbey Renewal Etched Glass

When at NRA, it is always necessary to visit with our friends and partners at Libbey Foodservice, where they showed off Libbey’s new Master’s Reserve Renewal collection, featuring an elegant etched design. Also featured were Libbey’s Hydration line and the Scandinavian-inspired Viva Tea Service collection, among many others.

Each year, the show represents the many major technological advancements in both products and services that aid in solving common challenges faced by real world operators. This year was no different, as the sold-out exhibit floor featured on-trend culinary offerings, sustainability options, and the latest technology.

Mixologist, Al Klopper, from iSi North America, Inc. was on hand serving a variety of infused beverages made using iSi’s Gourmet Whip Plus Dispenser and the new professional chargers, including a to-die-for cold brew coffee topped with cinnamon-infused coconut water foam.

Claire Klein, Regional Sales Manager, was showcasing Numi Organic Tea’s new Holistic Herbal Teasans that “inspire a unity of mind, body and spirit,” through the blending of functional herbs from around the world, that help elevate a person’s mood and contribute to their overall inner wellness.

This year’s show was the largest ever, with over 66,000 attendees and a sold-out exhibit floor, which encompasses three exhibition halls within McCormick Place. “NRA was pretty amazing. The size, the scope of the items on display, and level of vendor interaction was pretty incredible,” says Jennifer of her first trip to NRA.

Team Houston’s at the top of Willis Tower

The four-day show isn’t all serious business. Our team has made a tradition of visiting Skydeck Chicago at the top Willis Tower (formerly Sears Tower) to get a team picture of those who attended NRA each year. This isn’t an ordinary group picture, as the team steps out into glass boxes that extend out over 4-feet from the side of Willis Tower, giving a perfect view of the street 1,353 feet below. Much like the NRA show, the Skydeck is not for the faint-of-heart.

The importance that we place upon maintaining strong vendor partnerships is just one aspect of what sets Houston’s apart from our competition. We look forward to the NRA Show in 2018, and continuing to grow these relationships.

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Unfamiliar with SCAA? – “The Global Specialty Coffee Expo was designed to be the coffee professional’s one stop shop for everything they need to succeed in the coffee industry. As the industry’s standard setter, the SCA has built a solid reputation over the last 30 years of providing the most up to date, qualified information and providing our members the tools to succeed. ”

Here is a list of our vendors that will be at the show:

Torani® – Booth #1244

Flavor seekers around the globe enjoy Torani® in their favorite beverages every day. And Torani® has continued to stay on the creative edge with new product lines and ideas for the last 80 years.

Monin® – Booth #2519

Monin®’s sole purpose is to create flavors that people around the world can easily use in their everyday life.  Founder Georges Monin’s motto La Passion de la Qualit® (“Passion for Quality”) became the Monin® slogan.

Dr. Smoothie® – Booth #840

Dr. Smoothie® formulates its beverages with your health in mind to maximize the benefits to your body. Functional beverages are what Dr. Smoothie® is all about since 1997.

Mocafe™ – Booth #606

Innovative Beverage Concepts Inc., creators of Mocafé™, has been a leader in developing award winning cafe beverages since 1996. Come taste and compare the difference real ingredients make.

Urnex Brands® – Booth #1438 

Urnex® doesn’t make coffee or coffee equipment; it helps make them better. With over four generations of experience, Urnex® is the world leader in specialty cleaning products for coffee and espresso equipment.

Cappuccine® – Booth #1005

Many people don’t know that Cappuccine® created the first blended iced coffee mix over 15 years ago. Today, its product line consists of more than 20 gourmet flavors that are proudly served all over the world.

David Rio Chai and Tea™ – Booth #939

David Rio™ makes chai because it is inspired by traditional Indian milk tea, and it set out to blend Eastern traditions with Western style to create America’s Premier Chai.

Pacific® Natural Foods – Booth #1542

Pacific® Foods has one simple goal – to make tasty, healthy foods with integrity. Making foods it can be proud of is as much about the ingredients it uses and the way those ingredients are grown, as it is the actual recipe. And GMO’s? Not on Pacific® Foods’ watch.

Vitamix® – Booth #304

Since 1921, The Vitamix® Corporation has been an award-winning innovator in blending technology. It is a quality-based organization creating, producing, and marketing high performance, durable, reliable, and innovative equipment.0

Espresso Supply – Booth #1142

Espresso Supply, Inc. has used its expertise to develop a full line of espresso accessories and small wares designed to facilitate the operation of an espresso bar or coffee business.

Kerry Big Train / Oregon Chai – Booth #946

Kerry is a known innovator in the food and beverage industry. Kerry shakes up the industry with its unique approach and inventive solutions in beverage, coatings, and seasonings providing consumer driven, operationally friendly menu solutions.

Two Leaves And A Bud – Booth #2204

Two Leaves and a Bud is an independent tea company known internationally for producing organic and fairly traded whole leaf tea sachets, iced tea, and now traditional teabags from their Paisley Label Tea collection. They take tea personally and are passionate about connecting tea lovers to the tea they love and introducing new tea drinkers to truly great tea.

Frozen Bean – Booth #1539

Frozen Bean is the leading premium beverage mix provider, providing delicious gourmet beverages and specialty desserts that are easy to make. Their passion is to create the finest beverages, using only the highest quality ingredients sourced from around the world.

Monbana Chocolaterie, USA – Booth #643

Monbana has combined a respect for tradition and a continuous passion for chocolate innovation through selecting the finest ingredients and the very best varieties of cocoa from Ivory Coast. Creator of chocolate squares to accompany coffee, Monbana is also famous in the HoReCa sector for its excellence of its indulgent chocolate drinks.

Zojirushi – Booth #1004

Zojirushi Corporation began operation more than 90 years ago with the launch of its first glass-lined vacuum bottle. Improving customers’ quality of life through creation of innovative products remains the heart of Zojirushi’s corporate philosophy.

Service Ideas – Booth #2105

Since 1946, Service Ideas has been an innovative worldwide provider in the service industry. Today, Service Ideas continues to push forward with an uncompromising commitment to provide quality products and service to our ever-expanding audience.

Remember, if any of these vendors have new products you need in your restaurant or warehouse, call Houston’s to see how we can help!

Credit: All of the above company descriptions were paraphrased from the vendor’s website linked to the vendor name. Logos courtesy of our vendors.

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