The National Restaurant Association (NRA) is known as the largest foodservice trade association in the world, supporting over 500,000 restaurant businesses, constantly empowering owners and operators to learn and achieve more. Every year, the NRA holds an event, the size and scale of which is comparable to its worldwide reach. This past May marked the NRA Show’s 99th annual event, and it was held in Chicago’s McCormick Place, a 715,000 sq. ft. venue full of the best and brightest stars of the foodservice industry.

Of course, Houston’s was in attendance to see what incredible new products our partners had to showcase and to better inform the decisions we make in pursuit of growth. From janitorial products, food storage, tableware, and food safety, to the newest consumable products, there was no shortage of awe-inspiring innovation that was perfectly in line with the trends we expect to see becoming more and more popular.

Layering & Melamine

In the world of tabletop design, we partner with some of the best names who are constantly predicting and manufacturing around rising trends. This year, we saw bold approaches to design layering from Libbey, Oneida, and Cardinal/Dudson, matching some of their intricately designed pieces with others in more base but complementary colors and styles.

Libbey was showing off quite a bit of color this year, displaying a wide range of styles, in part to celebrate the company’s 200th anniversary. We got to see the Dulcet collection, a set of hand-brushed stoneware china colored in pink, cream, and grey. We were also introduced to the Master’s Gauge of flatware, a high end collection that comes in a variety of finishes, even one that features a vibrant chromatic surface.

Libbey displayed its foray into the world of melamine, a trend that was difficult to ignore over the course of the entire NRA Show. This premium plastic and aluminum tableware offers a lightweight alternative to similar styles, but more importantly is a highly durable material that promises to cut down on replacement rates. TableCraft was also showing off its melamine lineup by offering an exhaustive supply of their product in various shapes and styles. Ramekins, skillets, salad bowls, and even displayware! Do you need any further proof that this material is taking over?

Style on the Tabletop

It’s clear that certain styles have a way of coming back around. Libbey, not wanting to let its birthday pass by without paying a little nod to its heritage, displayed some context for how glassware had been historically crafted. This was alongside its 1924 line, a glass collection that fuses jazz-age style with modern day cocktail trends.

International Tableware (ITI) is innovating the tabletop in other ways. By offering more sloped plate options, ITI is blurring the lines between plates and wide bowls to beautiful effect. Some of their designs look like artistic sculptures, suggesting that wide bowls may be the new plate.

Having only just announced that they would be merging the week of NRA, Arc Cardinal and Dudson’s partnership has already begun to bear fruit in some gorgeous ways. One element that proved very popular was the introduction of some new additions to the Sequence collection, as well as Dudson’s foam spray-on pattern for a new 37-piece fine china set. We can’t wait to see what else this new combination can create.

Environmentally-Focused

Recycling and reusability are BIG right now, and Thunder Group has decided to make both a priority. That’s why the company is now offering ramekins that are made from recycled plastic, as well as plastic utensils that are capable of withstanding high heat environments, significantly extending their usable lifespan. These small shifts are important to an environmentally-conscious consumer and are likely to become more popular as time goes on.

Gessner has also been investing in increasing the reusability of its products by crafting drinkware made from polycarbonate plastic. This scratch-resistant and nigh unbreakable drinkware is also extremely affordable and ready for any retailer looking for a product that looks just like real glass. With a spectacular durability and a wide range of styles to choose from, Gessner aims to redefine the premium glassware market.

WNA/Eco Products is another company taking a cue from the rising environmentally-friendly tide. Seeing the growing resistance to plastic straws as an opportunity, Eco Products is introducing straws that are completely compostable. In a world that is quickly banning the sale of plastic straws, getting ahead of this phenomenon may be a recipe for success, and also the right thing to do.

Healthy Food & Beverage Options

With a focus on healthy eating and a dash of pure innovative thinking, we were introduced to some very intriguing and somewhat surprising new products at NRA Show 2018. For starters, Modern Oats was displaying its newest Premium Oatmeal, a new,organic food product aimed at providing flavor without sacrificing nutrition. Crafted completely gluten-free, organic certified, and with only 5 grams of added sugar, this product is set to shine bright.

Two Leaves and a Bud was also at NRA, featuring its incredible matcha lineup. Their greener than usual matcha blend is grown using the “true shade” Japanese method, which results in a much more fragrant flavor that isn’t too sweet. To really drive the traditional nature of their matcha, Two Leaves even paired their display with adorable Japanese “lucky cat” figurines.

MOCAFE has been of a similar mindset, focusing on exceptional taste and a product that health-minded consumers will be proud to put into their bodies. The Activated Charcoal Mocha Mix may at first seem off-putting by its dark nature, but it is surprisingly delightful and certain to persuade anyone with doubt in their mind. Made from real charcoaled coconut shells and combined with cocoa, this bold new mix offers the detoxifying properties of activated charcoal while also introducing an exciting spin on traditional lattes and frappes.

Cold, Hard Convenience

Few trends in the specialty coffee industry are taking off quite as quickly as cold brew. That’s why Kohana has introduced its own cold brew coffee concentrates and ready-to-drink cans. Whether you’re a consumer or a retailer, Kohana wants you to know that cold brew can be convenient and delicious!

Cold brewing is branching out even further with nitro brews, and iSi wants to be at the forefront. This NRA, we were introduced to the company’s new Nitro Whip dispenser and Nitro Charger, two products that promise to simplify the process of creating nitro brew beverages of any sort, whether it be coffee, tea, or even cocktails. Now, anyone can join the nitro sensation for a much lower cost than the price of expensive taps and gas tanks. Plus, these dispensers are just fun to watch in action!

As a redistributor in the foodservice industry, Houston’s finds itself in a unique position to compare our own research with that of the companies who partner with us, and to come to a greater understanding of what makes for practical and successful business decisions. Together, we can assess what the markets are demanding, whether they are solutions for healthier living, a greater sense of responsibility for the environment, or even something as simple as a shift in fashion and taste. Events such as the NRA Show are opportunities for people of all corners of the foodservice industry to come together and share their ideas in one place. You can be sure that we’ve taken note of some of those spectacular new ideas.

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Overlooking the Show at NRA 2017

The National Restaurant Association’s Hotel-Motel Show (NRA) is held annually in May, at McCormick Place in Chicago. While the purpose of the show is to offer “everything you need to run a successful restaurant under one roof,” Houston’s uses the show as an opportunity to meet with some of our vendors and discuss new products, customer opportunities, or challenges that our sales teams face while representing the vendor’s products. This is also a chance for us to explore items and vendors that would be completely new to Houston’s, and would benefit from the services we offer not only to them, but their customers as well.

First-time attendees, Amanda Hackathorn and Jennifer Vigil, were given the opportunity to meet with many of our vendors face-to-face for the first time, further establishing the great relationships we strive to build with all of our vendors.  Notable stops at this year’s show included San Jamar to discuss Escali scales opportunities with Kelly Walsch, as well as visits with Thunder Group (Johnny Huang), Urnex Brands (Don Eggebraten and Maria Cleveland), and the mother-daughter team (Jan Murtagh & Shaun DiGruccio) from CDN.

Libbey Renewal Etched Glass

When at NRA, it is always necessary to visit with our friends and partners at Libbey Foodservice, where they showed off Libbey’s new Master’s Reserve Renewal collection, featuring an elegant etched design. Also featured were Libbey’s Hydration line and the Scandinavian-inspired Viva Tea Service collection, among many others.

Each year, the show represents the many major technological advancements in both products and services that aid in solving common challenges faced by real world operators. This year was no different, as the sold-out exhibit floor featured on-trend culinary offerings, sustainability options, and the latest technology.

Mixologist, Al Klopper, from iSi North America, Inc. was on hand serving a variety of infused beverages made using iSi’s Gourmet Whip Plus Dispenser and the new professional chargers, including a to-die-for cold brew coffee topped with cinnamon-infused coconut water foam.

Claire Klein, Regional Sales Manager, was showcasing Numi Organic Tea’s new Holistic Herbal Teasans that “inspire a unity of mind, body and spirit,” through the blending of functional herbs from around the world, that help elevate a person’s mood and contribute to their overall inner wellness.

This year’s show was the largest ever, with over 66,000 attendees and a sold-out exhibit floor, which encompasses three exhibition halls within McCormick Place. “NRA was pretty amazing. The size, the scope of the items on display, and level of vendor interaction was pretty incredible,” says Jennifer of her first trip to NRA.

Team Houston’s at the top of Willis Tower

The four-day show isn’t all serious business. Our team has made a tradition of visiting Skydeck Chicago at the top Willis Tower (formerly Sears Tower) to get a team picture of those who attended NRA each year. This isn’t an ordinary group picture, as the team steps out into glass boxes that extend out over 4-feet from the side of Willis Tower, giving a perfect view of the street 1,353 feet below. Much like the NRA show, the Skydeck is not for the faint-of-heart.

The importance that we place upon maintaining strong vendor partnerships is just one aspect of what sets Houston’s apart from our competition. We look forward to the NRA Show in 2018, and continuing to grow these relationships.

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