matcha – Houston's Blog https://www.houstons-inc.com/blog Tue, 23 Jan 2024 19:39:29 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.2 Matcha – Tea with Infinite Possibility https://www.houstons-inc.com/blog/2018/10/01/matcha-tea-with-infinite-possibility/ https://www.houstons-inc.com/blog/2018/10/01/matcha-tea-with-infinite-possibility/#respond Mon, 01 Oct 2018 19:52:36 +0000 https://www.houstons-inc.com/blog/?p=4184 Matcha may seem like the newest coffeehouse fad, but the truth is that this green tea beverage has been around for quite some time. This tea’s history dates as far back as China’s Tang Dynasty in the 7th Century, though it was really popularized during the Song Dynasty around the 11th Century. It was during…

The post Matcha – Tea with Infinite Possibility appeared first on Houston's Blog.

]]>

Matcha may seem like the newest coffeehouse fad, but the truth is that this green tea beverage has been around for quite some time. This tea’s history dates as far back as China’s Tang Dynasty in the 7th Century, though it was really popularized during the Song Dynasty around the 11th Century. It was during that time when a Japanese Buddhist monk returned to his home country from a stay in China, carrying tea seeds and the knowledge of their proper preparation. These seeds eventually began a Japanese tradition that today yields some of the best matcha in the world.

Matcha has become one of the fastest growing segments of the global tea market, so it should come as no surprise that Houston’s has partnered with vendors who provide it at an exceptional level. One vendor who has made it a priority to offer high quality, traditional tea is Two Leaves and a Bud.

Two Leaves and a Bud is a pioneer in bringing teas and traditions from Asia, to the West. As one of the first to provide North Americans with teas in the pyramid-shaped sachet, this is a company that has become known for setting trends and sharing true magic from the lesser-known parts of the world. That spark is no more apparent than in Two Leaves’ matcha products. Their Nice Matcha and Ceremonial Matcha offer two flavor and application options for both newcomers and veterans to the tea.

MatchaTwo Leaves’ Ceremonial Matcha has been crafted to delight with the full flavor of 100% organic Japanese green tea, while Nice Matcha is a blend with a little more sweetness (but not too much!) that perfectly complements lattes and smoothies. Often described as having a creamy and vegetal taste, matcha is unique from any other tea in its overall flavor profile. But a huge reason why this green tea has grown so popular is because of everything that it offers in addition to its one-of-a-kind flavor.

The word “matcha” literally translates to “powdered tea,” because at its core, it is a powdered version of green tea. When green tea is nearly ready to be harvested, it is covered in shade to give the leaves opportunity to grow more full with flavor, away from the harsh sunlight. Once plucked, these leaves are placed into cold storage to dry out, then pulverized with stone until all that’s left is a verdant green powder.

Once matcha has reached its silky smooth state, it can be mixed into hot or cold beverages, much like its tea counterparts. However, quite unlike other teas, matcha leaves are completely consumed. Whereas you would eventually discard a tea bag once it has finished steeping, the leaves remain in your mug until you’ve sipped them all up. The result is a far more nutritious and energizing experience.

Because of the harvesting process that it undergoes and because of the way that it’s prepared, matcha provides the body with higher levels of antioxidants and a unique amino acid called L-theanine. It’s health benefits have been linked to reducing the risk of heart disease, reducing total cholesterol levels, and can even help you feel more relaxed and concentrated. Its caffeine levels are also about on-par with an ordinary cup of coffee (almost three cups of ordinary green tea), so if you’re looking for a boost in energy, in addition to a nutritious and delicious drink, you’ve made the right choice.Matcha

In recent years, matcha has proven to have far wider applications than 7th Century China ever could have imagined. Besides its booming popularity in lattes and frappes, it has found its way into baking, ice cream, and is even sprinkled on popcorn! There seems to be no limit to the number of ways that matcha can be enjoyed, whether it be in the cafe, restaurant, or just by the chef at home. Matcha has been around for 1,400 years, and Houston’s can’t wait to see what the world does with it next.

The post Matcha – Tea with Infinite Possibility appeared first on Houston's Blog.

]]>
https://www.houstons-inc.com/blog/2018/10/01/matcha-tea-with-infinite-possibility/feed/ 0
Much Ado about Matcha https://www.houstons-inc.com/blog/2016/04/06/much-ado-about-matcha/ https://www.houstons-inc.com/blog/2016/04/06/much-ado-about-matcha/#respond Wed, 06 Apr 2016 17:22:16 +0000 https://www.houstons-inc.com/blog/?p=2013 Recently I was watching Rene Russo in The Thomas Crown Affair (1999) with her co-workers scoffing at the green drink she would religiously drink every morning, while those co-workers went back to their coffee.  Now I imagine those co-workers are the people in line for the newest green drinks like Matcha.  Since 2013 Google searches…

The post Much Ado about Matcha appeared first on Houston's Blog.

]]>
Recently I was watching Rene Russo in The Thomas Crown Affair (1999) with her co-workers scoffing at the green drink she would religiously drink every morning, while those co-workers went back to their coffee.  Now I imagine those co-workers are the people in line for the newest green drinks like Matcha.  Since 2013 Google searches for matcha powder in the United States have skyrocketed and continue to climb ever higher.  Matcha is one of the hottest food and beverage trends for 2016.

japanese-tea-727459_1280

Image courtesy of Pixbay

What is Matcha?

Matcha is primarily a powder made of ground green tea.  Coming to the United States from Japan, it is one of the primary ingredients in a Japanese tea ceremony or chado meaning “the way of tea.”  The highest quality of matcha is also called ceremonial matcha to honor the ceremony.  The tea powder is made in a very particular fashion including a fine sieve, exact boiling water temperature, and a specific way to whisk with a specially designed bamboo whisk.  All of this is to create a perfectly mixed and frothy green drink.

Matcha is made from green tea which is full of antioxidants because it uses the entire green tea leaf rather than just stepped leaves. It is made through a meticulous process including growing the plants in shade, hand picking primarily the top leaves, steaming them, air-drying the leaves, and finally grinding them into a fine powder.  The leaves are also de-veined and the stems are removed before the powder is made.  You can see how this process will create a very high quality product.

What is so great about Matcha?

Having the entire leaf also allows for more of the antioxidants and amino acids like L-Theanine to be present in the drink.   All of these claim to help protect against heart disease and cancer while also detoxing and boosting your metabolism because you consume the entire leaf.  Some studies even say it will help prevent aging.  The L-Theanine that produces a feeling of “alert calm” which is a great way to get the same caffeine buzz of a cup of coffee without the accompanying jitters.

As with regular green tea it also contains catechins which are said help boost belly fat-burning.  It is a great additive for anyone who is looking for help to lose a little weight.  However, it helps to remember that a green tea latte with extra pumps of vanilla will probably counter act any weight loss effect.

Matcha Mint Chip Hot

Hot Matcha Mint Chip, Image courtesy of Dr. Smoothie

More than just tea

Some say that the new interest in matcha could show a lifestyle change for our society, a transition including the mindset and time it can take to make the tea.  The time and process it takes to make traditional matcha can be much like a meditative practice as it is meant to be in traditional ceremonies.  A traditional Japanese ceremony is meant to combine the inner and outer worlds through various actions that must be done precisely.  The principles of chado are harmony, respect, purity, and tranquility.  Sounds a lot like meditation doesn’t it?

While the original way of making matcha is still popular, and quite the experience, customers have found new ways to order it at their local coffee shops and restaurants. David Rio offers Power Chai® Matcha and Tea Frost Japanese Matcha. This makes a prefect drink for customers who want a new flavor but don’t have time, or inclination, to learn the ceremony.  Customers who just want to brighten their daily smoothie can add a scoop of supplement like Matcha Green Tea Premix by Add a Scoop Supplements.  Other chefs have put matcha in muffins, ice cream and cocktails.  They find the subtle flavor of matcha can add umami to a dish to round it out with a hint of green.

You’ve met your matcha

Tevana director of tea development Naoko Tsunada said, “We experienced double digit sales growth last year of our Organic Imperial Grade Matcha.” So, it is time to see if adding a little matcha to your menu could help sales.

Call your sales person today to get more information or place an order.

The post Much Ado about Matcha appeared first on Houston's Blog.

]]>
https://www.houstons-inc.com/blog/2016/04/06/much-ado-about-matcha/feed/ 0