Right now it’s easier than ever to understand the driving forces behind the beverage boom. It’s fall, it’s chilly, and warm and spicy is all the rage. The Pumpkin Spice Latte, a mass-market hit since its inception, is just one product that has people running to coffee shops to get their “fix.” And the treat isn’t isolated to Starbucks, its inventor. Convenience stores such as 7-11 offer up the hot drink during the holiday season, and Dunkin’ Donuts has joined the craze with their own version—the Pumpkin Crème Brulee Latte. And swap out regular dairy milk for almond or coconut milk, another fad accounting for the increased coffee shop sales, and you have just opened your doors to an entirely different market…the nut milks allow vegans to enjoy a decadent coffee drink alongside their dairy counterparts.

Seasonal beverages aren’t the only trend in world of beverages, though. Specialty hand-crafted sodas are making a splash in the refreshment department. Sonic, with an already-extensive list of beverages, has recently expanded their menu to include lower calorie sodas with flavorings that they already carry: Peach, Raspberry, Blackberry-Pineapple, Sunshine Berry, and Hawaiian Wave—the latter two including pieces of fresh fruit, diced small enough to be sipped through the straw. And Starbucks introduced their new Fizzio line during the past summer, their own lighter versions of ginger ale, lemon ale, and root beer that are not only lower in calories but also are caffeine-free and contain no high-fructose corn syrup, artificial flavors, or preservatives.

Alcoholic libations are also on the rise, as restaurants and even coffee shops stretch their creative minds to add new twists to old favorites, evidenced by the rise of fancy, fruity martinis or savory cocktails that implement infusion of different herbs and spices into their traditional offerings. Even the fast-casual dining segment is furiously working to find ways to integrate alcohol sales into their growing culture—a difficult feat as they are simply not operationally set up for it. Larry Leith, of Tokyo Joe’s (based in Denver), is in the process of testing a service that will include a staff member walking the floor during the weekends, offering to bring additional beer to thirsty diners.

These are just a spattering of examples of why beverages are a part of the 10 biggest restaurant trends to watch for in 2015. It’s easy to see the allure to business operators and customers alike, and the effect they will have on sales in the coming year and beyond.

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