The Houstons team supporting Monbana Chocolaterie at Coffee Fest

The weekend of October 13th – 16th brought coffee aficionados from around the country to Portland, Oregon for Coffee Fest Portland. Coffee Fest holds three regional shows across the country each year, with shows held in Nashville, Tennessee and Chicago, Illinois earlier this year.

Our Sales and Marketing Teams have worked the Coffee Fest Shows, as well as the SCAA Global Coffee Expo in Seattle, since June 2015 in support of our international vendor, Monbana Chocolaterie. Coffee Fest Portland was the culmination of Houston’s tradeshow support for the French chocolate and frappe manufacturer, and we went out with a bang!

The entire Outside Sales team was present for opening day of the show, following a two-day sales meeting hosted at the Wilsonville office. The Regional Managers manned the Monbana booth all three days of the show, passing out samples of Supreme, Tresor, and White Tresor sipping chocolates. West coast Regional Managers Matt Clark, Angie Lightening, and Steve Franklin had the chance to touch base with customers who were in attendance. Oregon/Idaho Regional Manager, Matt Clark, was able to refer several interested local attendees to Houston’s customer, Longbottom Coffee & Tea of Hillsboro, Oregon.

Coffee Fest typically caters towards companies involved in the retailing of coffee, tea, and related products, but the show provides Houston’s with an excellent opportunity to connect with vendors and keep tabs on industry trends.

Houston’s had 15 vendors exhibiting at Coffee Fest Portland including: Torani, Monin, Bevolution Group, Two Leaves Tea Company, and David Rio, among many others. The Inside Sales and Purchasing teams attended the show on Saturday, October 15th, giving them the opportunity to try vendor products and make vendor connections, as it’s rare for these teams to have the opportunity to meet some of their vendor contacts face-to-face.

In terms of trends, this year’s shows have proven that tea is making a comeback within the industry, as consumers are looking for natural, healthier options to coffee (and sugar or creamer), especially in the evening. Oatmeal, while it was big in previous years, seems to have taken a backseat to Matcha, with vendors showcasing everything from individual ceremonial Matcha sticks to baked or packaged goods containing the finely ground green tea leaves. Cold brew also continues to gain popularity, especially Nitro cold brew which provides consumers with a smoother flavor experience than traditional cold brew.

As the 2017 show schedule comes to a close, we look forward to the 2018 shows in Baltimore, Denver, and Los Angeles and the trends those shows will present from their various regions.

David Rio

Torani

Monin

Umpqua Oats

Dr. Smoothie

Almond Breeze

Two Leaves and a Bud

Java Jacket

Cappucine

Espresso Supply

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